From a design brief and with inputs from John Manoochehri – and supported by strategy and visioning by Joel Lindefors – Christopher

Waldekrantz, Futerra’s Art Director, has created a fantastic new brand for the Futureperfect project.

Futureperfect is about sustainability, because sustainability is about the balance – and tension – between between human and resource limits and human and natural creativity and boundlessness.

The brand elements – including spectacular artwork graciously offered for a contribution, by graphic artist Alberto Seveso from his

aptly named Disastro Ecologico – with its geometric modules, colours, type, all create a unique branding genepool which will help to communicate both the simplicity, and the manysidedness, and fun and the seriousness – the limits and the freedom – of the sustainable living paradigm.

This year, the program is focussed on developing interest and collaboration to build the Futureperfect project and Festival to its full potential. The new Futureperfect brand is a collaboration between Futureperfect Association, and one of Futureperfect’s Founding Members, Futerra Sustainability Communications, and is a sample of the kinds of quality and ambition we seek to promote.

Everyone is welcome, particularly those who want to partner, co-create and learn through the

project and Festival! The unifying theme of Futureperfect 2013 is Value? Creating and Communicating Value in the 21st Century. What’s your take on it?